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Attend the Government Social Media Conference

Registration is now open for the first annual Government Social Media Conference & Expo (GSMCON), taking place in Reno, Nevada from April 29 – May 1, 2015. Unlike all other national social media conferences, GSMCON was created specifically for those whose work involves social media management for government entities rather than the corporate world.

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Nextdoor Social Network Now Available for Public Agencies

Nextdoor App

Nextdoor.com announced the launch of “Nextdoor for Public Agencies” today (which is by no coincidence the National PrepareAthon! Day of Action).

The average Joe uses the Nextdoor social network to connect with their neighbors about local issues. It is a closed network only open to the people who live in each neighborhood. But with today’s announcement, public agencies across the United States will be able to tap in to the platform to connect with citizens and address hyperlocal issues and concerns. The application to police and public safety communications alone could make Nextdoor a game-changer.

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6 Tips for Unlikable Government Agencies on Social Media

Unhappy passenger

Humane societies and lottery commissions have it easy on social media. Everyone likes to see pictures of cute puppies for adoption and lucky citizens holding oversized checks!

Most government agencies don’t have social media ‘likes’ served to them on a silver platter – but what about the agencies with the hardest time on social media because they run services that people don’t care for? There are always exceptions, but people generally don’t have a great love for DMVs, unemployment offices, tax assessors, etc.

There are several ways to approach social media if you are one of these agencies, and here are six tips to get you started!

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5 Steps to Creating Awesome Social Media Content for Government (with no time or team!)

Hundreds of government employees tuned into a webinar on July 8 focused on how to create content for social media (with a focus on doing it quickly, yet strategically).

I hosted the webinar, and I have a theory on why it was so popular. Although there are a lot of introductory social media webinars out there (I’ve hosted them myself!), no one is really focusing on ‘content strategy’ for local government in a big way. Nearly everyone recognizes the value of social media in the public sector, but how do we get the most bang for our buck with our limited resources?

Watch the webinar replay here and weigh in on the conversation with your own ideas!

Webinar Replay

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3 Things Governments Should Do with the New Twitter Design

Twitter's New Look

Twitter recently unveiled a new look – and here’s what you need to know if you manage a Twitter account for a government agency.

1. Optimize Your Images

Header Image on iPhoneFirst of all, your existing profile picture (probably your agency’s logo or official seal) is going to automatically stretch proportionally to fit the larger 400×400 pixel size. You might not even have to update it, unless the resolution looks grainy – an indicator that you need a larger size.

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Changing Your Name on Social Media

LOTR wedding

I recently got married (in an awesomely nerdy LOTR* themed wedding) and changed my last name from Fifelski to my husband’s last name, Dalton. Legally changing your name and dealing with altering it on your driver’s license, passport, debit cards, online billing, etc. is quite a process. However, this process was equaled in tediousness when it came to changing my digital footprint on social media.

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Cuteness Pays Off in Animal Shelter Social Media

Collage of Cute Pets

Dogs are a man’s best friend, but they certainly aren’t cheap. Just ask any pet owner! The cost of food, supplies, medicine, and vet appointments for dogs, cats, and other “fur babies” can definitely add up!

Animal shelter employees and volunteers undoubtedly understand all of the costs associated with taking care of animals. Shelters—which can be non-profit entities or government-run departments—house, feed, and care for homeless, lost, and abandoned pets, often with limited budgets. The success of most animal shelters depends on government funding or grants, donations from the public, and the assistance of unpaid workers.

Shelters must continually strive to increase both pet adoptions as well as monetary donations, and social media is helping many animal shelters do both.