Humor coming from a government agency has the capability to skyrocket engagement or go up in flames causing a PR nightmare. If you run a government social media page, you are well aware of the struggle to obtain followers and boost engagement. Many of us are tempted to experiment with humor, but could there be a strategy for government humor on social media?
We hosted a discussion on this topic on June 18, during our #GSMCHAT bi-weekly Twitter chat. Several local and state agency representatives from all over the United States joined in sharing their ideas and experiences with each other. While some admitted a hesitance toward humor, the majority enjoys joking with their followers.
As the host city of the first-ever state and local government social media conference this past April, the City of Reno, Nevada is the latest government agency to issue a proclamation naming June 30, 2015, as “Social Media Day”.
Social Media Day is the sixth-annual global celebration of social media. Conceived by Mashable in 2010, the day has become an opportunity for communities to connect and collaborate digitally and offline with citizens.
Investing a bit of your time in creating social media content templates can be worth it in the long run, as your agency balances valuable staff time with the need for consistent social media posts. A template can simply be a text document with generic language and fill-in-the-blank sections. Here are five template ideas that can help you and your team lighten the load and boost citizen engagement.
Registration is now open for the first annual Government Social Media Conference & Expo (GSMCON), taking place in Reno, Nevada from April 29 – May 1, 2015. Unlike all other national social media conferences, GSMCON was created specifically for those whose work involves social media management for government entities rather than the corporate world.
Nextdoor.com announced the launch of “Nextdoor for Public Agencies” today (which is by no coincidence the National PrepareAthon! Day of Action).
The average Joe uses the Nextdoor social network to connect with their neighbors about local issues. It is a closed network only open to the people who live in each neighborhood. But with today’s announcement, public agencies across the United States will be able to tap in to the platform to connect with citizens and address hyperlocal issues and concerns. The application to police and public safety communications alone could make Nextdoor a game-changer.
Humane societies and lottery commissions have it easy on social media. Everyone likes to see pictures of cute puppies for adoption and lucky citizens holding oversized checks!
Most government agencies don’t have social media ‘likes’ served to them on a silver platter – but what about the agencies with the hardest time on social media because they run services that people don’t care for? There are always exceptions, but people generally don’t have a great love for DMVs, unemployment offices, tax assessors, etc.
There are several ways to approach social media if you are one of these agencies, and here are six tips to get you started!
Hundreds of government employees tuned into a webinar on July 8 focused on how to create content for social media (with a focus on doing it quickly, yet strategically).
I hosted the webinar, and I have a theory on why it was so popular. Although there are a lot of introductory social media webinars out there (I’ve hosted them myself!), no one is really focusing on ‘content strategy’ for local government in a big way. Nearly everyone recognizes the value of social media in the public sector, but how do we get the most bang for our buck with our limited resources?
Watch the webinar replay here and weigh in on the conversation with your own ideas!
Twitter recently unveiled a new look – and here’s what you need to know if you manage a Twitter account for a government agency.
1. Optimize Your Images
First of all, your existing profile picture (probably your agency’s logo or official seal) is going to automatically stretch proportionally to fit the larger 400×400 pixel size. You might not even have to update it, unless the resolution looks grainy – an indicator that you need a larger size.
I recently got married (in an awesomely nerdy LOTR* themed wedding) and changed my last name from Fifelski to my husband’s last name, Dalton. Legally changing your name and dealing with altering it on your driver’s license, passport, debit cards, online billing, etc. is quite a process. However, this process was equaled in tediousness when it came to changing my digital footprint on social media.