Humane societies and lottery commissions have it easy on social media. Everyone likes to see pictures of cute puppies for adoption and lucky citizens holding oversized checks!
Most government agencies don’t have social media ‘likes’ served to them on a silver platter – but what about the agencies with the hardest time on social media because they run services that people don’t care for? There are always exceptions, but people generally don’t have a great love for DMVs, unemployment offices, tax assessors, etc.
There are several ways to approach social media if you are one of these agencies, and here are six tips to get you started!
Hundreds of government employees tuned into a webinar on July 8 focused on how to create content for social media (with a focus on doing it quickly, yet strategically).
I hosted the webinar, and I have a theory on why it was so popular. Although there are a lot of introductory social media webinars out there (I’ve hosted them myself!), no one is really focusing on ‘content strategy’ for local government in a big way. Nearly everyone recognizes the value of social media in the public sector, but how do we get the most bang for our buck with our limited resources?
Watch the webinar replay here and weigh in on the conversation with your own ideas!
Twitter recently unveiled a new look – and here’s what you need to know if you manage a Twitter account for a government agency.
1. Optimize Your Images
First of all, your existing profile picture (probably your agency’s logo or official seal) is going to automatically stretch proportionally to fit the larger 400×400 pixel size. You might not even have to update it, unless the resolution looks grainy – an indicator that you need a larger size.
I recently got married (in an awesomely nerdy LOTR* themed wedding) and changed my last name from Fifelski to my husband’s last name, Dalton. Legally changing your name and dealing with altering it on your driver’s license, passport, debit cards, online billing, etc. is quite a process. However, this process was equaled in tediousness when it came to changing my digital footprint on social media.
Facebook has been rolling out several new features recently. In my quick webcam video, I explain all of these changes in under 3 minutes.
We cover the announcement about changes to page tagging, drag & drop images and I also mention the ‘Posted By’ feature again because it’s really, really helpful for admins of Facebook pages with multiple managers.
If you administer a Facebook page for your agency, the social network is rolling out a new feature that may prove to be extremely helpful.
This past weekend, Facebook popped up with a note on our page, “Starting on February 20, the names of admins will show next to their posts and comments.”
Ride-alongs are structured programs offered by many police departments that allow civilians to ride in a patrol car while observing an officer on duty. They are a great way for people with an interest in a future law enforcement career to spend “a day on the job.” Ride-alongs are also popular among journalists covering police beats.
Dogs are a man’s best friend, but they certainly aren’t cheap. Just ask any pet owner! The cost of food, supplies, medicine, and vet appointments for dogs, cats, and other “fur babies” can definitely add up!
Animal shelter employees and volunteers undoubtedly understand all of the costs associated with taking care of animals. Shelters—which can be non-profit entities or government-run departments—house, feed, and care for homeless, lost, and abandoned pets, often with limited budgets. The success of most animal shelters depends on government funding or grants, donations from the public, and the assistance of unpaid workers.
Shelters must continually strive to increase both pet adoptions as well as monetary donations, and social media is helping many animal shelters do both.
People just can’t get enough of zombies these days. These walking corpses with a hunger for human flesh are so popular, in fact, that they’ve become the focal point of video games, books, and even advertisements in addition to horror movies and gory television shows.
Companies such as Honda, Sears, and FedEx, just to name a few, have launched zombie-themed marketing campaigns, but you may be surprised that several public sector entities have also put zombies to work. Many of these campaigns involve social media.
One of the questions I hear all the time – perhaps even most frequently – is whether or not every department should have its own Facebook page.
The question typically comes from staff responsible for coordinating the agency’s social media presence (commonly they reside in the executive office, public communications office, or web/IT). They keep getting requests from various departments that want to start their own Facebook pages. It seems like a good thing and a bad thing all at once.