People just can’t get enough of zombies these days. These walking corpses with a hunger for human flesh are so popular, in fact, that they’ve become the focal point of video games, books, and even advertisements in addition to horror movies and gory television shows.
Companies such as Honda, Sears, and FedEx, just to name a few, have launchedzombie-themed marketing campaigns, but you may be surprised that several public sector entities have also put zombies to work. Many of these campaigns involve social media.
One of the questions I hear all the time – perhaps even most frequently – is whether or not every department should have its own Facebook page.
The question typically comes from staff responsible for coordinating the agency’s social media presence (commonly they reside in the executive office, public communications office, or web/IT). They keep getting requests from various departments that want to start their own Facebook pages. It seems like a good thing and a bad thing all at once.
Twitter announced a new ‘custom timeline’ feature this November. It’s a way to create a collection of tweets surrounding a particular topic, or tweets by certain people, or tweets using a particular hashtag, etc. The point is that you can customize the timeline in almost any way you want, give it a title, and embed it on your website. Let’s explore how government might be able to use this feature.
It was reported last week that Twitter released a new best practices guide, part of which covers advice for government agencies using Twitter.
The section features a lot of old news that we’ve heard before – like advice on using photos and ensuring website integration. However, the best part about the new section is the comprehensive information on Twitter Alerts. The value of this new alert feature is that your tweets can appear on subscribers’ phones as SMS notifications when you mark the tweets as an ‘alert’. They will stand out in the timeline as well – marked with an orange bell.
We’re all pretty good about sharing tweets and Facebook posts that commend our agency for doing something well. After all, we want other citizens to see that we’re really helping.
But don’t forget to share those successes inside your agency as well. It doesn’t have to be an incredibly formal report (like the presentation I gave in the photo to Reno City Council), but even something like a quick email helps. Perhaps you can reserve an area on your employee intranet or internal news blast.
Have you noticed that the cover photo size on Google+ profiles isn’t so darned huge anymore? It used to display at 2120×1192 pixels, which took up the entire page of some computer screens and made virtually all of your posts hard to view without scrolling.
The cover photo size was a popular complaint – and it was difficult to find a high quality image that would look great in the space, particularly for government agencies. Luckily, Google recently unveiled a new, much smaller cover photo size. You can still upload the larger size, but with the 16:9 aspect ratio it is proportionally resized – 557×314 on my screen. Don’t worry about needing to replace your image right away, as old cover photos are resized to fit well in the space.
You may also notice that your agency’s name, website url and circle info appear in a blurred box to the left of your cover. It’s actually on top of another version of your cover photo, but the effect isn’t weird. These are good changes, but you still have to consider the circular profile picture. You’ll still want to add some additional blank space around your official logo to make it completely viewable when it’s cropped to a circle.
This website is your new resource for all things social media- related in the public sector. Look for articles, news and training programs all right here. Make sure to mention this site to your friends in government who may be interested in learning the best and latest tactics for managing government social media.