Taking the shiny out of social

Screenshot of AT&T's TV Commercial - It's Not Complicated "More"

We’ve all seen the AT&T commercial where the little girl explains in the simplest terms why more is better than less; “We want more, we want more. Like you really like it, you want more”. Too often social media falls into this category, and there is certainly no shortage of platforms clamoring for our attention. But before you run to your leadership demanding presences on Facebook, Twitter, YouTube, Pinterest and Instagram ~ I dare you to ask yourself “why?”