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City of Reno Proclaims June 30 as “Social Media Day”

As the host city of the first-ever state and local government social media conference this past April, the City of Reno, Nevada is the latest government agency to issue a proclamation naming June 30, 2015, as “Social Media Day”.

Social Media Day is the sixth-annual global celebration of social media. Conceived by Mashable in 2010, the day has become an opportunity for communities to connect and collaborate digitally and offline with citizens.

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Five Timesaving Template Ideas for Government Social Media

Time Saving Ideas

Investing a bit of your time in creating social media content templates can be worth it in the long run, as your agency balances valuable staff time with the need for consistent social media posts. A template can simply be a text document with generic language and fill-in-the-blank sections. Here are five template ideas that can help you and your team lighten the load and boost citizen engagement.

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Changing Your Name on Social Media

LOTR wedding

I recently got married (in an awesomely nerdy LOTR* themed wedding) and changed my last name from Fifelski to my husband’s last name, Dalton. Legally changing your name and dealing with altering it on your driver’s license, passport, debit cards, online billing, etc. is quite a process. However, this process was equaled in tediousness when it came to changing my digital footprint on social media.

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5 Government Agencies Using Zombies to Raise Awareness

Zombie Preparedness

People just can’t get enough of zombies these days. These walking corpses with a hunger for human flesh are so popular, in fact, that they’ve become the focal point of video games, books, and even advertisements in addition to horror movies and gory television shows.

Companies such as Honda, Sears, and FedEx, just to name a few, have launched zombie-themed marketing campaigns, but you may be surprised that several public sector entities have also put zombies to work. Many of these campaigns involve social media.

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Twitter’s New Advice for Government Features Info on Twitter Alerts

Twitter Alerts Illustration

It was reported last week that Twitter released a new best practices guide, part of which covers advice for government agencies using Twitter.

The section features a lot of old news that we’ve heard before – like advice on using photos and ensuring website integration. However, the best part about the new section is the comprehensive information on Twitter Alerts. The value of this new alert feature is that your tweets can appear on subscribers’ phones as SMS notifications when you mark the tweets as an ‘alert’. They will stand out in the timeline as well – marked with an orange bell.

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Introducing Government Social Media

Social App Icons on Smartphone

This website is your new resource for all things social media- related in the public sector. Look for articles, news and training programs all right here. Make sure to mention this site to your friends in government who may be interested in learning the best and latest tactics for managing government social media.