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Date/Time: Wednesday, Sept. 14, 2016, 2:15-3:15 p.m.

Many cities, especially in California, are becoming more and more diverse, and along with this diversity often comes a language barrier that can make it challenging for government agencies to connect with their constituents. In this session, learn how the City of San Gabriel launched new social media accounts to better communicate with Chinese-speaking residents, and how Anaheim Fire & Rescue is strategizing to engage their Spanish speaking stakeholders using cultural insights and trends in social media.

About the Speaker(s):

Lauren Gold, City of San Gabriel
Lauren Gold is the public information officer for the City of San Gabriel. After graduating from Willamette University with a Bachelor of Arts in English, she began her career in journalism, writing for several local news outlets and educational institutions, including the Gresham Outlook, the Statesman Journal, The Santiago Times in Chile, The Webb Schools and Willamette University’s alumni office. She worked as a general assignment reporter for the Pasadena Star-News for three years before taking the position in San Gabriel in 2014. She is a member of 3CMA and CAPIO.

Siye (Walter) Yu, City of San Gabriel
Siye Yu works as a part-time translator and account administrator for the City of San Gabriel’s Chinese social media accounts. He also works as a court interpreter, assisting Chinese immigrants with limited English proficiency in both criminal and civil proceedings. Walter is a first generation Chinese immigrant. He graduated from the University of California, Irvine with a degree in economics and political science. Walter helped establish the first-ever Chinese language social media accounts for a U.S. police department and city government.

Elsa Covarrubias, Anaheim Fire & Rescue
Elsa Covarrubias has over 15 years of experience in the public sector and has worked in different segments of government, allowing her to approach public service from multiple lenses. She has a Bachelor’s degree from UCLA in Spanish, completed her teaching credential at Chapman University, and has a Master’s degree in Education from Whittier College. She taught high school Spanish and English before beginning her career with the City of Anaheim where she has worked in the Planning Department, Public Utilities, and currently with Anaheim Fire & Rescue. Her specialties are communications, community outreach and optimizing inter-agency collaborations.