Date/Time: Tuesday, Sept. 13, 2016, 3:30-4:30 p.m.
e-Hostility: Haters Will Be Haters — But They Will still Click!
The Internet, specifically social media, changed the way local governments and their residents interact. On one hand, the instant connection can mean the positive exchange of ideas and opinions. On the other, popular online networks are the perfect incubator for bad information and nasty rumors. The issues become mono-focused and the attacks trend on the organizational level down to personal. When situations go awry, and you are under attack, learn how to quickly set the record straight. Leveraging your organization’s well-established online presence and your social media platforms by driving people to your ‘Rumor Page’ can stop any misinformation or misinterpretation of the facts — in it’s tracks.
About the Speaker(s):
Tom Lorenz, City of Glendale
Tom Lorenz has been with the City of Glendale for 33 years and oversees Public Information, Community Outreach, Graphic Design, Film & Special Event Coordination, and Emmy Award winning CATV-GTV6. He began his career as a law enforcement officer in the 1980s with the Glendale Police Department. He investigated high profile cases with the U.S. Drug Enforcement Agency, U.S. Attorney’s Office, and the Los Angeles Inter-Agency Apprehension Task Force. He has investigated several local and international high profile cases; some leading to the identification of corruption in government and law enforcement organizations. This background in critical operations helped Tom develop tactical communication strategies and assisted in the mitigation of significant events concerning law enforcement, local government and elected officials. Tom speaks on a number topics to include Media Mitigation, Social Media and E- Hostility and the Anatomy of a Troll.