It’s a new year and short-form video continues to dominate on social media. This popular video format is often linked with shorter attention spans, so use these links to jump ahead to recommendations on how to optimize your agency’s videos on the leading short-form video platforms: Instagram Reels, TikTok and YouTube Shorts.

Need help sizing your still images or graphics?...

Contributed blog by Angie Ramirez, Freelance Writer at Government Social Media®

It’s 2025, and this year is all about you! Whether you’re looking to deepen your knowledge, upskill, build your resume, or showcase your expertise, now is the perfect time to invest in yourself. For social media professionals—especially those of us working in the government space—staying...

Getting your social media image sizes right matters for your government accounts. We've gathered the latest updates and best practices to ensure your visuals shine across the most popular platforms in 2025!

Please keep in mind that as social networks evolve, their tools, features, and display formats could change without notice. 

Bluesky

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Contributed blog by Angie Ramirez, Freelance Writer at Government Social Media®

As government social media managers, we have a responsibility to ensure everyone in our communities can access the vital information we share. Accessibility isn’t just a legal checkbox—it’s about fostering inclusion and trust. When we prioritize accessibility, we’re sending a clear...

What days should you keep in mind for your government social media content calendar? Here’s a helpful roundup of some of the observed days happening in December 2024 you might want to consider building content for — or be mindful of — for your government social media accounts.

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Tickets are selling fast for GSMCON2025! After 2024’s event ticket sell-out, make sure you secure your spot today. If you missed registering during our Early-Bird sale, you can still get your ticket at a reduced price during Regular Registration–register now to save while guaranteeing your spot at the premier event for government social media professionals.

We’re thrilled to...

Contributed blog by Angie Ramirez, Freelance Writer at Government Social Media®

Let’s face it: Mastering Instagram isn’t just about slapping up a post every day and calling it a victory. If you really want to take your social media accounts to the next level, you’ve got to understand the inner workings of the algorithm. Luckily for us socialgovs wearing many hats, a little...

What days should you keep in mind for your government social media content calendar? Here’s a helpful roundup of some of the observed days happening in November 2024 you might want to consider building content for — or be mindful of — for your government social media accounts.

Get even more inspiration for your agency’s content calendar! Download our free guide with...

Tickets are selling fast for GSMCON2025! After 2024’s event ticket sell-out, make sure you secure your spot today. Register during our Early-Bird sale to save the most and guarantee your place at the premier event for government social media professionals.

Tickets for the 2025 Government Social Media Conference (GSMCON) are selling fast again this year! After our 2024 sell-out in Palm...

Contributed blog by Ariana Donley, Social Media Manager at Government Social Media

Making mistakes is part of being human, but finding the humor in those fails can help you cope with the embarrassment (or the pain!). That’s the theme of one of the hottest short-form video trends, subtle foreshadowing, which typically reveals a painful mishap with little to no context (hence, the title of...