SocialGov guide: 2025 social media image sizes
Getting your social media image sizes right matters for your government accounts. We've gathered the latest updates and best practices to ensure your visuals shine across the most popular platforms in 2025!
Please keep in mind that as social networks evolve, their tools, features, and display formats could change without notice.
Bluesky
- Profile image: 2048 x 2048 pixels
- Header image: 2048 x 2048 pixels
- Post image: 1200 x 675 pixels
- File size limit: 1MB
- Horizontal/landscape: 1200 x 630 pixels
- Vertical/portrait: 630 x 1200 pixels
- Square: 1200 x 1200 pixels
- Links with an image: 1200 x 1350 pixels
- Stories: 1080 x 1920 pixels
- Reels & stories: 1080 x 1080 pixels
- Profile Image (will be cropped into a circle): 196 x 196 pixels
- Cover Photo: 400 x 150 pixels (at least) in a 16:9 aspect ratio
Meta offers these templates if you prefer working with aspect ratios. For full specifications for ads design, visit Facebook’s ads guide.
- Profile Image: 320 x 320 pixels
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
- Stories/Reels: 1080 x 1920 pixels
If you’ve used Meta Business Suite recently to post or schedule content for Instagram, then you’ve likely noticed the recommended cropping option for an in-feed photo or carousel is “square,” or a 1:1 aspect ratio. Other options include a 1.91:1 aspect ratio for horizontal or 4:5 ratio for vertical.
While the Meta’s recommendation for in-feed image pixels isn’t quite square, you can use Meta’s cropping tool to preview how your image will display before posting.
When uploading images to LinkedIn, the platform notes that they must be PNG or JPEG files with a maximum size of 3MB.
- Personal Page
- Profile Image: 400 x 400 pixels
- Cover Photo: 1584 x 396 pixels
- Company Page
- Logo Image: 300 x 300 pixels
- Cover Image: 1128 x 191 pixels
- Article
- Featured Image: 1200 x 644 pixels
- Banner Image: 600 x 322 pixels
- Single Image / Carousel
- 1080 x 1080 pixels (square)
- 627 x 1200 pixels (portrait)
- 1200 x 627 pixels (landscape)
- Stories: 1080 x 1920 pixels
- Blog Post Link Image: 1200 x 627 pixels
Nextdoor
According to Nextdoor for agencies, landscape images render best for posts you share with a recommended ratio of 16:9.
- Landscape Image: 1376 x 744 pixels
- Banner Image: 580 x 180 pixels
- Logo Image: 120 x 120 pixels
Threads
- Profile image: 320 x 320 pixels
- Post image: 1080 x 1080 pixels
- File size limit: up to 8MB
X
When uploading a cover (header) image — even of the recommended size — The X Help Center notes that the maximum file size for profile photos is 2MB:
- Profile Image: 400 x 400 pixels
- Cover/Header Image: 1500 x 500 pixels
- In-Stream Image:
- 1080 x 1080 pixels (square)
- 1080 x 1350 pixels (portrait)
- 1600 x 900 pixels (landscape)
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