LinkedIn joins GSMCON2023 lineup

We’re excited to welcome back LinkedIn to the 2023 Government Social Media Conference lineup! 

GSMCON2023 — the largest social media conference for government — is happening May 2-4 at the Grand Sierra Resort in Reno-Tahoe, Nevada. Over 500 participants are already signed up for the hybrid event, where the following LinkedIn representatives are sharing strategies that matter most to government social media professionals like you. 

What is branding and why does it matter for your government agency? Returning speaker Erica Pyatt, Senior Sales Manager for LinkedIn Marketing Solutions, is taking the general session stage in a keynote you won’t want to miss about why brand-building marketing — and not just on LinkedIn — is important for your agency.

Investing in Your Government’s Brand to Drive Results, Erica Pyatt, Senior Sales Manager for LinkedIn Marketing Solutions

Governments by and large don’t invest in brand-building marketing in the same way as their private sector peers. Yet investing in your agency’s brand is paramount to driving efficient results. In this session, you’ll learn how the latest marketing research on the importance of brand applies to government agencies, why investing in your brand is important, how to build the business case for brand investment, and strategies for building a strong brand.

LinkedIn is an extremely valuable platform for government social media professionals for business engagement, community engagement, talent recruitment and so much more. Developing your agency’s strategy and tactics to meet your goals is key, but we’ve heard this question from government professionals before: Who really owns your LinkedIn strategy, HR or social media? Meet with Andy Kijinski, Senior Manager overseeing the Client Solutions team, to see how these very different departments can successfully come together.

Who Owns Your LinkedIn Strategy – HR or Social Media?, Andy Kijinski, Senior Manager overseeing the Client Solutions team for LinkedIn Marketing Solutions

If there’s tension between your department and your HR counterparts about who owns the LinkedIn strategy for your agency, this session is for you. Whether you’re promoting your agency’s programs or trying to hire top talent, LinkedIn is a powerful tool in your toolbox. In this session, you’ll learn directly from LinkedIn about how communications, marketing, social media and human resources can work together to get the most out of the platform and meet everyone’s goals. You’ll leave better equipped to reset on your LinkedIn strategy and collaborate with your colleagues.

More speakers at GSMCON2023

Over 30 industry leader speakers were announced in the initial GSMCON2023 lineup! Speakers represent local, city, state and federal agencies — like the U.S. Chemical Safety Board, Washington State DOT, U.S. Department of Education, City of Minneapolis and more — that will speak to important socialgov topics. For GSMCON2023, attendees will have 25 breakout sessions to choose from, 4 general sessions and 12 speed sessions on social media topics including:

• Accessibility
• Copyright & fair use
• Diversity, Equity & Inclusion
• Embracing negativity
• Managing social for large agencies, state & federal

View the full list of initial sessions and the tentative schedule.

Get your ticket to GSMCON

We’re planning a special hybrid event where attendees will walk away — or log off — with the best learning to help you become the most efficient, effective government social media professional with all the latest tools, tips & hacks. Plus, you’ll:

• Network with fellow government professionals in this niche social media field.
• Meet each other during fun events like the Welcome Reception (held at Lex Nightclub) or guided networking activities throughout the program.
• Celebrate wins at the Golden Post Awards and enjoy a complimentary shuttle ride for a networking night in Lake Tahoe.

Make GSMCON exactly the experience you need! We have different ticket types and upgrades available to add on special sessions, networking opportunities and pre-conference, in-depth workshops. Looking for an experience that includes every special session & networking opportunity? For the first time, we’re offering a VIP Ticket which includes access to all pre-conference workshops, All Access sessions, and so much more.

We can’t wait to see you at GSMCON2023! Save the most during Regular Registration.

Best communicate with the public you serve and get connected with fellow socialgovs by registering for the 2023 Government Social Media Conference happening in Reno-Tahoe, Nevada! Join our free network for bi-weekly Government Social Media Chats or professional association for member-only webinars. Sign up for our newsletter to get the latest updates on training, events and more.

We support the largest network of government social media professionals in the U.S. by guiding government agencies through complex social media issues. Government Social Media helps you successfully communicate with the public you serve, protect your agency and keep public trust while finding your support community.