LinkedIn joins GSMCON2024 lineup! Advanced LinkedIn best practices

The 2024 Government Social Media Conference – the premier event for government professionals – is happening April 16-18, 2024. While in-person tickets are officially sold out, virtual tickets are still available! All attendees can expect 2.5 days filled with actionable sessions, genuine networking opportunities and much more. Regular Registration prices end after February 29, 2024 - get your virtual ticket today.

We’re excited to welcome back LinkedIn to the 2024 Government Social Media Conference lineup!

Many socialgovs use LinkedIn as a valuable tool to reach audiences to reach industry & professional audiences, engage & educate citizens and attract top talent to their agency. In this special Speed Session hosted by LinkedIn’s Erica Pyatt, we’re going to take an advanced look at best practices you can use on this popular platform.

Speed Session: Best Practices for LinkedIn (Advanced)
Erica Pyatt, Senior Manager – Public Sector, Nonprofit & Higher Education, LinkedIn Marketing Solutions

Join us for a whirlwind journey on how to master LinkedIn in this quick speed session! From creative to tactical execution, we’ll unveil the most innovative and effective strategies for leveraging LinkedIn as a government professional. Learn how to make the most of LinkedIn for organic and paid, talent and program marketing, and building your own network, while also taking quick looks at inspiration and actionable tactics.

Have you met Erica yet? You may remember Erica from past GSMCONs as a speaker and presenter for the special LinkedIn [In]Spiration Award at last year’s Golden Post Awards. She’s a Senior Sales Manager for LinkedIn Marketing Solutions, focused on public sector, higher education and nonprofit clients. Her teams work with these clients to more effectively leverage LinkedIn in support of their marketing and communications goals.

Prior to joining LinkedIn, Erica worked for a DC-based tech startup managing the company’s most strategic accounts, as well as on the agency and publisher side working on marketing campaigns with associations, public sector sales teams, corporate government relations teams and political campaigns. In addition, Erica worked for Governor Mark Dayton when he was in the Senate and Congressman Martin Sabo, both from her home state of Minnesota. A graduate of The George Washington University, Erica lives with her family in Arlington, VA. You can find her on LinkedIn at www.linkedin.com/in/ericapyatt.

Get the training you need at GSMCON2024

There are over 40 speakers announced for GSMCON2024! These speakers are taking the general session and breakout stages to talk about topics that matter most to you in your role as a government social media professional.

We’re excited to introduce labeling for session levels and tracks this year so you can attend sessions that help you best grow. Look out for Advanced, Intermediate and Beginner labels and session tracks like ‘Public Safety, Crisis & Trust’ or ‘Brand & Content Strategy’ to attend the session you most need! This year, we added an entire extra session (now 4 concurrent) so we can offer attendees even more options, and can delve into more niche topics. View our speakers, packed lineup and session descriptions.

Attending GSMCON2024 virtually

Because the in-person event is completely sold out, there are only virtual tickets available!

GSMCON isn’t 2.5 days filled with boring Zoom meetings — it’s 2.5 days packed with interactive learning experiences, genuine networking and so much more. From the comfort of your favorite work space, you’ll tune in, learn valuable info for your role and ask questions during live speaker Q&As. You’ll meet with special virtual hosts & emcees to guide your entire GSMCON experience (stay tuned for this exciting announcement soon!) and be able to virtually get together with fellow participants during special networking opportunities.

Virtual tickets get you access to:

• Live steamed keynotes, breakout sessions and speed sessions! You can also tune in to this year’s Golden Post Awards program.
• On-demand access to available sessions for 3 months! We’re running up to four concurrent sessions simultaneously – instead of virtually hopping from session to session, we encourage you to attend your most-wanted session live and then watch the recording later. 
• You’re invited to a virtual-only Welcome Reception on April 15! Be ready to participate in other online networking sessions, all available through our new conference mobile app.
• A community of fellow professionals! Meet your fellow #VirtualLand comrades and build your socialgov support system, something that’s crucial to not only survive but to truly thrive in this field.

Get your Virtual Ticket! Regular Registration ends soon

Regular Registration will officially end after 11:59pm PT February 29, 2024. Don’t wait! Save the most today on your virtual registration by getting your virtual ticket today. Starting March 1, the Last-Minute Registration rate for virtual tickets increases to $519.

Are you ready to achieve mastery in government social media? GSMCON — the premier social media conference for government — is the best place to get the tools you need to succeed! Get together with fellow socialgovs, log off with the latest best practices, hear from industry experts and so much more at this unforgettable virtual event, designed specifically for government communicators. Register now.

We’ll see you virtually at GSMCON2024!

Government Social Media empowers government professionals to achieve mastery in social media through conferences, online training, and professional association membership.

Best communicate with the public you serve and get connected with fellow socialgovs by registering for the 2024 Government Social Media Conference happening in Palm Springs, California or virtually from wherever you are! Join our free network for bi-weekly Government Social Media Chats or professional association for member-only webinars. Sign up for our newsletter to get the latest updates on training, events and more.