Who’s presenting at GSMCON2024? Meet the speakers!
The 2024 Government Social Media Conference – the premier event for government professionals – is happening April 16-18, 2024. Virtual tickets are available for a limited time! All attendees can expect 2.5 days filled with actionable sessions, genuine networking opportunities and much more. Get your virtual ticket today before registration closes after April 11, 2024.
The 2024 Government Social Media Conference is just a few weeks away! More than 1,500 in-person attendees, virtual participants, sponsors, speakers and all of us at Team GSM can’t wait to meet for the world’s largest social media conference for government.
Over 40 speakers are teaching the latest best practices, pro tips and tangible takeaways on topics that matter most to attendees, including the First Amendment, brand management, platform updates and much more. Speakers represent a wide variety of entities from social networks and private industry to state and local governments.
We can’t wait to introduce you to these speakers! Meet a snapshot of what you’ll learn from these industry leaders below. View the official lineup for a full list of sessions and speakers you’ll hear at GSMCON2024!
Your deadline to get your virtual ticket is April 11, 2024! Only virtual tickets are available for a limited time. This hybrid event is happening April 16-18, 2024 from wherever you are. You’ll have special virtual hosts & emcees to guide your GSMCON2024 experience, planned virtual-only networking opportunities in the event app, opportunities for speakers to answer your questions and participate in lively chatbox conversations. Register now!
Balance & Wellness Strategies for Busy Communication Professionals
April Leonard, Kansas City Missouri Health Department
Andrea Watts, City of Kansas City, Missouri
This session is a must-attend for all government professionals, regardless of experience or organization size! You'll learn both mental and physical self-care practices, emphasizing the significance of teamwork, self-care, advocacy, and balance. This hands-on session will provide actionable takeaways for mental health, work-life balance, ergonomics tailored to the needs of media managers, detaching in work-from-home/hybrid environments, utilizing untapped employer resources and more. Leave this session feeling empowered to navigate your careers with confidence and mindfulness and to take your social media presence to the next level while maintaining a healthy work-life balance.
Bringing the Pop into Government Culture
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Meredith Haynes, City of McKinney
Abby Aldrich, City of Bedford
We’re in our local government comms era! Are you ready for it…? Join us as we explore how to draw inspiration from pop culture icons, including Taylor Swift, Barbie, NSYNC, the NFL, and others to create compelling, educational, and relatable social media content. This session will inject fresh, pop-infused Ken-ergy into your social media strategy, leaving you with creative ideas to redefine public service and engage with your community like never before.
If you’re thinking, “My agency would never allow this,” stay with us! Not only are we sharing tons of pop culture inspiration from across the country, but we’ll show you how to build trust with your leadership and get them on board. Get ready to say “Bye, Bye, Bye” to lackluster content and “Hello, It’s Me…” to a brand new strategy.
How to Best Handle a Visit by a ‘First Amendment Auditor’
Would you know what to do if a First Amendment auditor visited you?
— Government Social Media (@GovernmentSM) March 19, 2024
Learn best practices in an intermediate session with Dylan Luciano of Concord PD at the Government Social Media Conference in April.
Virtual tickets: https://t.co/WcwUwKPUsT #GSMCON2024 #FirstAmendment pic.twitter.com/9Dw8trP8l9
Dylan Luciano, Concord Police Department"
As a government employee, knowledge of the first amendment is a must. With the rising cases of First Amendment auditors, having a game plan to prepare and react to such events is critical. As social media communicators, you may have a limited impact on the event itself, but your role can be instrumental in the social media responses.
This session will cover what to expect for a 1A auditor, how to best prepare your staff for the interaction, common fallouts from online postings of such interactions and how to brand your agencies responses to these types of events.
Dylan Luciano has not only assumed social media responsibilities for these types of events, but has been involved in several 1A auditor events. This session will cover real life examples of 1A auditors, from the good, the bad and the ugly and how agencies can best manage a visit from a 1A auditor after the event.
OnlyFans for #SocialGov (And the Science of Capturing Audience Attention)
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Richard Yeakley, City of Longview
Do clickbait titles work?
Why do we love the sound of our own name?
What colors catch the eye the most?
Why are questions and lists so dadgum compelling?
Every day we are bombarded with up to 10,000 advertisements, so how do #socialgovs break through the noise to capture and hold our audience’s attention?
We'll discuss all this and more as we look at the science of human attention and practical application for our work as socialgovs. Attendees will leave feeling empowered knowing that through the application of some simple psychological tricks - like personalization, newsjacking, interactive content, creating a hook, and color theory - they can turbocharge their content to make a lasting impact.
The Governor Killed My TikTok: Pivoting Social Media Amid Adversity
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Leigh Gibson, Intrepid
Aimee Colton, Utah Department of Transportation
After the Utah governor joined several other states in banning TikTok on state devices, UDOT’s wildly popular account was promptly shut down. Depressed and dejected, the UDOT communications team licked their wounds and found a way to rebound. By pivoting to Instagram Reels, UDOT is reaching more people than ever. Whether you’re starting from scratch or having to pivot after a major change, this session will teach you UDOT has taken its formula for success from TikTok and adapted that to create success on other platforms. You’ll learn how to engage your audience through social-first video content that is entertaining, engaging and educational. Every social platform prioritizes video content, and UDOT will highlight how social-first video content can be a powerful tool for any department.
Get your ticket today! Registration closes after April 11
It’s not just the best learning you’ll or log off with, you’ll become part of the conference camaraderie that lasts for long afterwards. Get helpful info for training approvals by viewing Virtual attendee perks, official session schedule, and our participating agencies page.
We can’t wait to see you virtually for GSMCON2024! Last-minute registration ends after April 11, 2024 - here’s how to get your ticket now.
Government Social Media empowers government professionals to achieve mastery in social media through conferences, online training, and professional association membership.
Best communicate with the public you serve and get connected with fellow socialgovs by registering for the 2024 Government Social Media Conference happening in Palm Springs, California or virtually from wherever you are! Join our free network for bi-weekly Government Social Media Chats or professional association for member-only webinars. Sign up for our newsletter to get the latest updates on training, events and more.
