2025 Schedule
New! Event agenda is published
Additional sessions and speakers will be announced over the coming weeks. See the agenda below and learn more about the speakers. You can explore detailed session descriptions and take a look at our high level schedule below to plan your trip!
All times below are in eastern (local) time zone. If you're a virtual participant, the event app will be available a couple weeks prior to GSMCON and will list all event times in your own time zone.
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High Level Schedule
This high-level schedule is for your planning purposes and is subject to change. Pack your schedule with even more! Get the most out of your GSMCON and add on pre-conference workshops or upgrade to the VIP Experience (workshops, special networking activity & more).
★ All times below are in eastern (local) time zone. If you're a virtual participant, the event app will be available a couple weeks prior to GSMCON and will list all event times in your own time zone. Please take note of VIP-Only, In-Person and Virtual labeling.
Pre-Conference
Monday, May 19, 2025
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9:30-11:30am: Add-On Workshop: Government Social Media 101 (only available to workshop purchaser or VIP)
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11:30am-12:30pm: Break. A food court is nearby if you'd like to buy lunch on your own.
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12:30-2:30pm: Add-On Workshop: AI 301 - Leveraging AI for Government Social Media Success (only available to workshop purchaser or VIP)
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3-5pm: Add-On Workshop: Short-Form Video 201: Crafting Engaging Videos from Planning to Publishing (only available to workshop purchaser or VIP)
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6-7pm: In-Person VIP-Only Cocktail Hour
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7-8pm: Virtual Welcome Reception
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7-9pm: In-Person Welcome Reception
Day 1
Tuesday, May 20, 2025
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8-9am: Continental Breakfast & Networking
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9-9:45am: Breakout Sessions
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9:45am-5pm: Expo Hall
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9:45-10:15: Networking/Meetups/ Expo activities
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10:15-11:15am: Extended Breakout Sessions
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11:30am-12:15pm: Opening General Session
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12:15-1:15pm: Lunch
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12:30-1pm: Virtual-Only Networking Break
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1:30-2:15pm: Breakout Sessions
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2:15-2:45: Networking/meetups/Expo activities
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2:45-3:15pm: Speed Sessions
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3:30-4:15pm: General Session
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4:30-5pm: GSM professional association member meeting
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Time TBD: Virtual VIP-Only Networking Activity
Day 2
Wednesday, May 21, 2025
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8-9am: Continental Breakfast & Networking
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9-9:45am: Breakout Sessions
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9:45am-5pm: Expo Hall
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9:45-10:15am: Networking/Meetups/ Expo activities
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10:15-11:15am: Extended Breakout Sessions
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11:30am-12:15pm: General Session
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12:15-1:15pm: Lunch
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12:30-1pm: Virtual-Only Networking Break
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1:30-2:30pm: Golden Post Awards
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2:30-3pm: Networking/Meetups/ Expo activities
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3-4pm: Extended Breakout Sessions
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4:15-4:45pm: Speed Sessions
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5:30-7:30pm: In-Person VIP-Only Special Activity
Day 3
Thursday, May 22, 2025
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8-9am: Continental Breakfast & Networking
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9-9:45am: Breakout Sessions
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9:45am-Noon: Expo Hall
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9:45-10:15am: Networking/Meetups/ Expo activities
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10:15-11am: Breakout Sessions
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11:15am-Noon: Closing General Session
Breakout sessions
Breakouts are open to all ticket holders and are livestreamed to virtual participants.
Accessible and Inclusive Social Media Strategies for Government Agencies (Advanced)
Kaitlin Keeler and Harry Weaver III, Oakland County, MI Government
Breaking Bad News: Practical Strategies for Sensitive Social Media Messaging (Intermediate)
Jayli Barkley, Riverside County District Attorney's Office
Copyright, Creativity & AI: Legal Must-Knows for Social Media Pros (Advanced)
Julie Tappendorf, Ancel Glink, PC
Creating a Multi-Language Emergency Toolkit (Intermediate)
Kayla Boardman, City of San Jose – San Jose Clean Energy
Creating Brat Reels, No Cap (Intermediate)
Alexis McLellan, San Carlos Park Fire Protection and Rescue Service District, FL
Crisis Averted: Social Listening Strategies for Proactive Planning (Intermediate)
Mary Levin, USPS
Crouching Tiger, Hidden FOMO: Unlocking LinkedIn’s Potential for Public Agencies (Beginner)
Anthea Thomas, City of Fort Lauderdale, FL
Excite, Explain, Engage: The Formula for a Balanced Content Calendar (Beginner)
Elizabeth Kidd-Chamberlain, City of Boise, ID
How Do You Do, Fellow Kids: Meme Mastery for Public Agencies (Advanced)
Warren Kagarise, King County, WA
Likes Won’t Pay Your Therapy Bills: Mastering Balance in Social Media Work (Beginner)
Tila Grant, Texas Department of Transportation
Mastering Social Media Crisis Communication to Save Lives (Intermediate)
Danielle Shepard, City of Tampa, FL & Ashley Turner, Charlotte County, FL
Overcoming AI Stigma: Ethical Integration in Government Social Media (Intermediate)
Brock Damjanovich, Salt Lake County Office of Regional Development
Stop the Scroll: Advanced Strategies for Using Plain Language in Social Media (Advanced)
Shuly Babitz, US Department of Health and Human Services, Office of the Assistant Secretary for Public Affairs
Storytelling on Instagram Stories: Create, Captivate, Connect (Intermediate)
Jocelyn Devereux and Sophia Champieux, Orange County Fire Authority, CA
The Fresh Brand of Bel-Air: Keep Employee Engagement Fresh (Beginner)
Charles Newman, City of Columbus, Department of Public Service
Transforming the Ordinary: Reinventing the Mundane into Social Media Magic (Intermediate)
Aimee Colton and Elizabeth McMillan, Utah Department of Transportation
Trust in Action: Building Community Connections Through Social Media (Intermediate)
Drew Bailey and Rodney Harrison, Town of Little Elm, TX
Using Improv Techniques as a Powerful Tool in Government Social Media (Intermediate)
Paul Varga, Frederick County MD Division of Solid Waste and Recycling
When the Lights Go Out: Communicating Without Power, Phones, or Internet (Intermediate)
Allison Richmond, Haywood County Emergency Services, NC
X vs. Threads & Bluesky: Building a Winning Strategy for the New Social Media Era (Intermediate)
Anabell Chavez and Jennifer Arenas, City of Long Beach, CA
Tech Labs
These unique sessions are held in the expo hall and feature technology demonstrations. Tech labs are open to all in-person ticket holders and are not livestreamed.
Capture Engaging Smartphone Photos
Shelby Waldron, U.S. Navy Fleet and Family Readiness (FFR)
High-Quality Video Explained
John Ehlke, Independence Township, MI
Add-On Workshops ($115)
Workshops are held pre-conference on Monday. Pre-registration is required for $115 each or bundle them all for $300. VIP ticket holders can participate in all workshops.
AI 301 - Leveraging AI for Government Social Media Success
Zack Seipert, Central Utah Water Conservancy District
Government Social Media 101
Hosted by the GSMA Training Committee
Short-Form Video 201 - Crafting Engaging Videos from Planning to Publishing
Wendy Aguilar, Sacramento Fire Department, CA
Speed Sessions
Speed Sessions are 15-minute fast-paced presentations where you'll walk away with high-impact, actionable advice from two speakers in each 30-minute session block. Speed sessions are open to all ticket holders and are livestreamed to virtual participants.
Breaking the Burnout Cycle
Lauren Burden, Douglas County District Attorney's Office
Content Strategies to Bridge the Generational Gap
Warren Kagarise, King County, WA
Defining and Owning Your Social Voice
Marian Doucette, Huron Perth Healthcare Alliance
Killin' It With Kindness (And Facts)
Andi Sedlacek, Wisconsin DNR
Speed Session: Steps to Build Your Comprehensive Social Media Plan
Matthew Rudig, County of Santa Clara, CA
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